
Recently on TV there has been a very visual war between Verizon and AT&T. Verizon showed AT&T as having a very uncovered map of coverage, only to be sued by AT&T because of misrepresenting their "3G coverage". So Verizon just stuck the words "3G coverage" on the map, and continued on. AT&T created their own map, and using the actor Luke Wilson, threw postcards over visually almost all of the nation showing their "coverage", being sneaky of course. But then Verizon came out with something I find very clever, "There's a map for that". Using Apple's words of "There's an app for that", they created a commerical to HURT the iPhone, with the same ring to the phrase meant to HELP the iPhone.I do personally have an iPhone, but I have nothing against Verizon, being a customer there myself before switching to AT&T to be with the rest of my family. Watching Verizon's commercials I have to give them credit. But I also have to cringe at the immense hate flowing through them. It's a lot of effort put into a commercial, and it reminds me of the Geico commercials. They are genius. Simple, but fun. But yet, it makes me sad, does anyone know anyone you actually has Geico? I hope so.
There's a map for that! --> http://www.youtube.com/watch?v=VZPjJI0K7Bk
I just looked back at the two logos and realized something: how different they are. AT&T has a sphere, rounded shapes and text, and blue and white logo. While Verizon has a check mark, straight lined shapes and text, and a red and black logo. Strickingly different. What do you make of that?
I might be biased because I have an iPhone, but I really don't like the new Verizon commercial. I actually haven't ever liked their commercials. I've always thought AT&T have had clever ads, like the touching "lost dog" commercial. These nice friendly commercials appeal to me much more than the Verizon "dead zone" commercials. I think this has something to do with the logos? Maybe not, but you've got a good eye Sam!
ReplyDeleteI think that the companies made such different logos as a marketing technique. If they had similar logos, customers might disregard them both because the customer might think that the companies offer similar services and prices. Now that I think about it, many other corporation logos differ from others, including food chains, shoe chains, and athletic corporations.
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