In class we have been talking about advertisements and how they affect our world and our choices. The country Russia came up in the conversation of almost no advertisements. Both my teacher and another student commented on how different and weird it felt to not have any advertisements. Daniel Boostin commented on how being back in the United States was a relief. He explained, "the flourishing of advertising then is a clue to the increasing opportunities for choice" compared to no opportunities for choice.
Yet, when I thought of a world filled with advertisements (well even more than the present) I not only cringed, I began to be skeptical. What if everything everywhere was advertised? Would their even be a need for advertisements?Advertisements in my head make certain products stand out, or at least make them known to you. But with too many my brain would be too bombarded with too many products and in my present mind, I'd feel they'd just all cancel each other out. How could I make my choices if every single choice was screaming in my face? As I think of the world to come I try to imagine what will become of all the advertisements and what new (and potentially scary) ways advertisers approach us next. What do you think?
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There was an interesting part in The Corporation that I can't remember if we watched in class. It went beyond the way that ads target children and into the future of advertising. You might hear people talking loudly on the street; that is a product. You might see your doorman standing next to boxes from a certain website; that is advertising. Honestly, I can't imagine having many more ads than we have now. There may be cool ways to have ads 'sponsor' purchases. ie, a company would help pay for your iphone if you put their logo on it. That would be pretty cool, but do we need more ads, no. We have more than enough choice.
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